Session Location Based Advertising

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From collecting location data to local based communication, who are the main players and what can I do in order to boost my business - Focus on the Belgian market

Audience

Any marcom specialist or manager/ non digital sales houses/ ad agencies/ jr staff

Case Study : Revolut

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How did the neo-bank Revolut achieve to gain 11 Mios customers in less than 5 years?

Audience

Any marcom / business/ strategy manager

Financial Marketing

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How is marketing successfully applied in the financial industry?

Audience

Any marcom / business/ strategy manager

Neuro-Branding and Behavioral Marketing

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How can you use known “irrational” behaviors to trigger sales?

Audience

Any marcom / business / strategy manager

How to Measure Loyalty?

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How to measure your clients’ loyalty with NPS and TRIM?

Audience

Junior Marcom

Growing your Brand

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What are the best methods to fuel the growth of your rand?

Audience

Any financial/marketing manager

Launching a Brand

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What are the best methods to launch a new brand?

Audience

Any financial/marketing manager

The Financial Value of Brands

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About the ways to evaluate a Brand and the its practical use internally/externally

Audience

Any financial/marketing manager

The Basics of Brand Management

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Understand the theory, the concepts and the vocabulary around Brand Management

Audience

Junior Marcom, Junior/Senior Managers from any other discipline

Digital media planning

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Complete course to understand the media planning process
Focus on the Belgian market

Audience

Marcom specialists or managers; Media sales houses; Strategists

Strategy On a Page

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How do people react when exposed to various types of advertising messages?
What are the criteria that influence their purchase & consumption behavior?
How to improve their engagement to brands and their loyalty, in the eye of emotions? How to generate feelings via brand communications?
What are the main research techniques? And when do we use them upon objectives and topics?

Audience

Marcom specialists or managers; Staff in contact with Media or creative agencies

Brand storytelling

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Tell your story and its meaning like a pro

Audience

Marketing teams, CEOs and middle-level management (decision-makers), Copywriters, Start-ups

Audience & Client mapping

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You only need to talk to 5 types of people!

Audience

Marketing teams, Pruduct designers, Management teams, Start-ups, Project managers, Account managers

Engagement strategies

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Level your customers up!

Audience

Marketing teams, Pruduct designers, Management teams, Start-ups, Project managers, Account managers

Transmedia architecture

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Build a content ecosystem around your brand

Audience

Decision-makers, Community managers, Content marketers, start-ups, Entertainment studios, IP owners and creators, Project managers

Creative monetization

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Paywall design made it simple!

Audience

Decision makers and CEOs, Sales team, Marketing teams, Pruduct designers, Management teams, Start-ups, Project managers, Account managers

Corporate gamification

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Addictive, fun and powerful mechanics

Audience

Decision makers and CEOs, Marketing teams, Pruduct designers, Start-ups, Project managers

Love and Empathy

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Make them feel what you feel for your brand

Audience

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Habit-forming design

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Make it unconsciously necessary!

Audience

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Pitching and framing

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Speak to drive action and score

Audience

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Profiling for success

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Get to know your collaborators and what they are really capable of

Audience

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Segmentation, Targeting and Positioning

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How to manage the 3 steps model of Marketing Strategy?

Audience

Communication officers, SME managers, marketing managers, anyone who has to set up a communication strategy and a media plan

Communication Plan and Agency Briefing

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How to build a strong and efficient Communication plan to support your product launch and how to build an efficient briefing for your agencies ?

Audience

Communication officers, SME managers, marketing managers, anyone who has to set up a communication strategy and a media plan

Media Strategy and Planning - Deep dive

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How to achieve your marketing objectives thanks to a high-level communication strategy and mastery of the fundamentals of media planning?

Audience

Communication officers, SME managers, marketing managers, anyone who has to set up a communication strategy and a media plan

Strategic thinking

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An extensive introduction to MarCom strategic thinking processes & tools

Audience

Client management / Brand Management; Juniors with potential; Advertisers; comm and media agencies

Media planning

Highlight

Complete course to understand the media planning process, focus on the Belgian market

Audience

Any marcom specialist or manager/ media sales houses/ ad agencies/ jr staff

360-coms and planning

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The right way to understand how targets are effectively exposed to brands communications today, via the marketing ecosystems

Audience

Any marcom specialist or marcom manager/ agencies of all kinds

Marketing & customer life cycle management

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Up-sell and Cross-sell strategies based on product and client life cyclke

Audience

Marketing department, sales, strategic planners, business developers