Marcom and media strategies
Session Location Based Advertising
Highlight
From collecting location data to local based communication, who are the main players and what can I do in order to boost my business - Focus on the Belgian market
Audience
Any marcom specialist or manager/ non digital sales houses/ ad agencies/ jr staff
Case Study : Revolut
Highlight
How did the neo-bank Revolut achieve to gain 11 Mios customers in less than 5 years?
Audience
Any marcom / business/ strategy manager
Financial Marketing
Highlight
How is marketing successfully applied in the financial industry?
Audience
Any marcom / business/ strategy manager
Neuro-Branding and Behavioral Marketing
Highlight
How can you use known “irrational” behaviors to trigger sales?
Audience
Any marcom / business / strategy manager
How to Measure Loyalty?
Highlight
How to measure your clients’ loyalty with NPS and TRIM?
Audience
Junior Marcom
Growing your Brand
Highlight
What are the best methods to fuel the growth of your rand?
Audience
Any financial/marketing manager
Launching a Brand
Highlight
What are the best methods to launch a new brand?
Audience
Any financial/marketing manager
The Financial Value of Brands
Highlight
About the ways to evaluate a Brand and the its practical use internally/externally
Audience
Any financial/marketing manager
The Basics of Brand Management
Highlight
Understand the theory, the concepts and the vocabulary around Brand Management
Audience
Junior Marcom, Junior/Senior Managers from any other discipline
Digital media planning
Highlight
Complete course to understand the media planning process
Focus on the Belgian market
Audience
Marcom specialists or managers; Media sales houses; Strategists
Strategy On a Page
Highlight
How do people react when exposed to various types of advertising messages?
What are the criteria that influence their purchase & consumption behavior?
How to improve their engagement to brands and their loyalty, in the eye of emotions? How to generate feelings via brand communications?
What are the main research techniques? And when do we use them upon objectives and topics?
Audience
Marcom specialists or managers; Staff in contact with Media or creative agencies
Brand storytelling
Highlight
Tell your story and its meaning like a pro
Audience
Marketing teams, CEOs and middle-level management (decision-makers), Copywriters, Start-ups
Audience & Client mapping
Highlight
You only need to talk to 5 types of people!
Audience
Marketing teams, Pruduct designers, Management teams, Start-ups, Project managers, Account managers
Engagement strategies
Highlight
Level your customers up!
Audience
Marketing teams, Pruduct designers, Management teams, Start-ups, Project managers, Account managers
Transmedia architecture
Highlight
Build a content ecosystem around your brand
Audience
Decision-makers, Community managers, Content marketers, start-ups, Entertainment studios, IP owners and creators, Project managers
Creative monetization
Highlight
Paywall design made it simple!
Audience
Decision makers and CEOs, Sales team, Marketing teams, Pruduct designers, Management teams, Start-ups, Project managers, Account managers
Corporate gamification
Highlight
Addictive, fun and powerful mechanics
Audience
Decision makers and CEOs, Marketing teams, Pruduct designers, Start-ups, Project managers
Love and Empathy
Highlight
Make them feel what you feel for your brand
Audience
Habit-forming design
Highlight
Make it unconsciously necessary!
Audience
Pitching and framing
Highlight
Speak to drive action and score
Audience
Profiling for success
Highlight
Get to know your collaborators and what they are really capable of
Audience
Segmentation, Targeting and Positioning
Highlight
How to manage the 3 steps model of Marketing Strategy?
Audience
Communication officers, SME managers, marketing managers, anyone who has to set up a communication strategy and a media plan
Communication Plan and Agency Briefing
Highlight
How to build a strong and efficient Communication plan to support your product launch and how to build an efficient briefing for your agencies ?
Audience
Communication officers, SME managers, marketing managers, anyone who has to set up a communication strategy and a media plan
Media Strategy and Planning - Deep dive
Highlight
How to achieve your marketing objectives thanks to a high-level communication strategy and mastery of the fundamentals of media planning?
Audience
Communication officers, SME managers, marketing managers, anyone who has to set up a communication strategy and a media plan
Strategic thinking
Highlight
An extensive introduction to MarCom strategic thinking processes & tools
Audience
Client management / Brand Management; Juniors with potential; Advertisers; comm and media agencies
Media planning
Highlight
Complete course to understand the media planning process, focus on the Belgian market
Audience
Any marcom specialist or manager/ media sales houses/ ad agencies/ jr staff
360-coms and planning
Highlight
The right way to understand how targets are effectively exposed to brands communications today, via the marketing ecosystems
Audience
Any marcom specialist or marcom manager/ agencies of all kinds
Marketing & customer life cycle management
Highlight
Up-sell and Cross-sell strategies based on product and client life cyclke
Audience
Marketing department, sales, strategic planners, business developers