Customer understanding

Consumer understanding when exposed to brands

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About the psychological and environmental factors that influence people when exposed to brands communications and purchase processes.

Audience

Any marcom specialist or marcom manager/ C-level version exists

Consumer understanding

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In order to talk to consumers, to reach out, to be seen/heard - brands need to know and understand their consumers

Audience

Advertisers and creative agencies

Consumer versus Technology

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Are consumers following and adopting all the technological innovations like we think they do ?

Audience

Advertisers and creative & digital agencies

Customer loyalty fundamentals

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How to measure and increase loyalty

Audience

Marketing teams

Customer experience

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Customer experience is a buzzword often used without knowing precisely what it means. We will propose you a complete overview of the topic and present you the only reliable scale to measure it

Audience

Marketing teams