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Consumer understanding when exposed to brands
About the psychological and environmental factors that influence people when exposed to brands communications and purchase processes.
Any marcom specialist or marcom manager/ C-level version exists
In order to talk to consumers, to reach out, to be seen/heard - brands need to know and understand their consumers
Advertisers and creative agencies
Consumer versus Technology
Are consumers following and adopting all the technological innovations like we think they do ?
Advertisers and creative & digital agencies
Customer loyalty fundamentals
How to measure and increase loyalty
Customer experience is a buzzword often used without knowing precisely what it means. We will propose you a complete overview of the topic and present you the only reliable scale to measure it