Marcom and media strategies
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Session Location Based Advertising
From collecting location data to local based communication, who are the main players and what can I do in order to boost my business - Focus on the Belgian market
How to clearly present your ideas/ pitches/ projects and make an impact on your audience
Case Study : Revolut
How did the neo-bank Revolut achieve to gain 11 Mios customers in less than 5 years?
How is marketing successfully applied in the financial industry?
Neuro-Branding and Behavioral Marketing
How can you use known “irrational” behaviors to trigger sales?
How to Measure Loyalty?
How to measure your clients’ loyalty with NPS and TRIM?
Growing your Brand
What are the best methods to fuel the growth of your rand?
Launching a Brand
What are the best methods to launch a new brand?
The Financial Value of Brands
About the ways to evaluate a Brand and the its practical use internally/externally
The Basics of Brand Management
Understand the theory, the concepts and the vocabulary around Brand Management
Digital media planning
Complete course to understand the media planning process
Focus on the Belgian market
Strategy On a Page
How do people react when exposed to various types of advertising messages?
What are the criteria that influence their purchase & consumption behavior?
How to improve their engagement to brands and their loyalty, in the eye of emotions? How to generate feelings via brand communications?
What are the main research techniques? And when do we use them upon objectives and topics?