REAL MARKETING - A STAKEHOLDERS CENTRIC APPROACH
Perception is reality
Connecting corporations (or brands) to the plain reality of their stakeholders' perception is an exercise that requires an holistic approach measuring complex relationships between various actors from clients to shareholders but also from all other actors that influence corporations image.
Meaningfulness being the relevance of what we do and how we do it, stakeholders' perception influence it in such a way that meaningfulness becomes void if not related to market reality.
QuartzHub helps corporations to assess stakeholders perception by measuring a set of KPIs providing actionable insights to ensure alignment between corporates image and market perception.
A strong alignment between corporate image and market perception is the cornerstone of any strategy or tactic since products and services need meaningful promotion and positive testimonies to become successful.